Alatau City Project

Alatau City is one of Kazakhstan’s flagship infrastructure and urban development initiatives, aimed at establishing a new center of economic growth in the region. Sana Holding serves as the communications hub for the project, ensuring its comprehensive positioning and professional presence across global business and media platforms.

The Holding’s specialists carry out a full range of communications and analytical functions:

• Brand and communications identity development. A full brand identity for the Alatau City Project has been created, reflecting the city’s innovative nature and the scale of its ambitions.
• Sociological and economic research. Studies are conducted to assess public expectations, investment potential, and the project’s key development drivers. The insights inform communication strategies and support the long-term positioning of Alatau City.
• Government Relations (GR). Sana Holding has established communication channels with public authorities to ensure effective coordination of initiatives and project support across all levels of government.
• Official media channel management. The Holding manages the official website alatau.city and oversees the development of the project’s social media platforms, ensuring consistent and coherent media engagement.
• Public and business event organization. In May 2025, Sana Holding organized a turnkey panel session on the development of Alatau City at the Astana International Forum (AIF 2025), the country’s premier economic platform.
• Reputation management and risk monitoring. Crisis response and reputational risk mitigation tools have been implemented to safeguard the interests of the Alatau City Project in the public domain.
• Representative support. Branded materials are developed for high-level business meetings and negotiations and are regularly updated to reflect the format and audience of each event.