Sports Federations of Kazakhstan

Working with sports organizations requires a deep understanding of the industry – from reputation management to the creation of engaging, high-impact content. That’s why Sana Holding has acted as a strategic partner for several national sports federations, providing end-to-end support across all areas of their activity.

The Holding’s specialists implemented a full cycle of services:

• Strategic Planning. Communication strategies were developed with a focus on long-term positioning of sports organizations and systematic reputation management.
• Visual Branding. Distinctive visual identities were designed for major international tournaments and championships, ensuring a consistent and recognizable look for each competition.
• Event Management. The organization of sporting events included the development of event formats, coordination with participants, and operational support at every key stage.
• Media & PR. The information landscape was shaped with meaningful content - translating the language of sport into a format accessible to a wider audience. Fan-focused materials were created to drive engagement, while the achievements of athletes and tournaments were featured in the country’s leading media outlets.